Retail operates 166 state liquor stores in high-population areas and closely regulates the operation of 163 contract stores run by small business owners that serve mostly rural areas. Store locations are selected based on population, demographics, and proximity to other liquor stores. 

Designated liquor stores supply all spirits sold in licensed restaurants in the state. Stores also accept special order requests from restaurants and customers.

More than 800 full- and-part time clerks, assistant managers and managers operate the state stores. The 12 district managers oversee state and contract liquor stores, and provide technical and merchandising support to 12 tribal and 29 military stores.

Store employees are committed to carrying out the division's "Serving Communities, Selling Responsibly" motto through their customer service efforts, extensive product knowledge and focus on preventing sales to minors and intoxicated customers.